Yekaterinburg is gearing up to host its largest water festival, the E1 SUP FEST, on July 5, 2025. Organized by the E1.RU portal with the backing of the Sverdlovsk region government and Yekaterinburg administration, the event promises a vibrant display of SUP surfing.

Hundreds of participants, many in carnival costumes, will gather at Plotinka to paddle across the city pond. Participation in the E1 SUP FEST is free and open to the public.

For those looking to join the festivities without their own equipment, several rental services in Yekaterinburg offer SUP boards, life jackets, and paddles. UralSerf SUP school, “Focus”, “Let’s go!”, “DoskiLizhi” (BoardsSkis), and “Ryzhij gorod” (Red City) are among the trusted providers. These rental points operate year-round.

Companies interested in showcasing their brand at the festival can register for the corporate swim by contacting reklamae1@sholding.ru, with “E1 SUP FEST” in the subject line. This offers an opportunity for branded participation, such as swimming in company T-shirts or with company flags.

Further details and updates about the festival can be found on the E1.RU portal’s dedicated page and the telegram channel @e1_supfest.