Russian sanatoriums are experiencing a resurgence in popularity, particularly among younger generations, as individuals seek relaxation, wellness, and a break from the fast-paced modern lifestyle. This trend marks a shift from the traditional perception of sanatoriums as destinations primarily for the elderly.

Young adults are increasingly drawn to the structured environment and health-focused offerings of sanatoriums, with many sharing their experiences on social media. Blogger Lyubov Levina and screenwriter Ilya Orlov-Bunin, among others, have documented their positive experiences, highlighting the rejuvenating effects of treatments and the appeal of the sanatorium atmosphere.

The renewed interest in sanatoriums is attributed to several factors, including the growing emphasis on healthy living and the desire for a different kind of vacation experience. Unlike traditional resort vacations, sanatoriums offer a focus on well-being, with scheduled meals, organized activities, and a range of health procedures. Many young people express a desire to disconnect from technology and reconnect with themselves in a peaceful environment.

Modern sanatoriums are adapting to the needs and preferences of younger guests by offering shorter treatment programs, incorporating modern technologies and spa-like amenities, and using marketing strategies that appeal to this demographic. While some health resorts still retain a Soviet-era aesthetic, others have been renovated to resemble modern spa hotels, offering a blend of traditional treatments and contemporary comforts.