Residents of Novosibirsk are spending more on summer leisure goods on Wildberries, with average bills exceeding 25,000 rubles. The most popular and expensive items include large inflatable pools, inflatable motorboats, and large camping tents.

While these items top the list in terms of expense, SUP boards are a more affordable option, with the most expensive purchased costing 13,500 rubles.

Nationwide, sales of swimming masks have surged by 60% in May compared to last year, and inflatable mattresses for swimming are up by 37%.

Sunscreen products continue to be the most in-demand items. This trend reflects the increasing interest in outdoor activities and water-based recreation as the summer season approaches.

It is worth noting that in March, Wildberries implemented a sharp increase in the fee for returning goods.