Young Russians are increasingly turning to sanatoriums for rest and rejuvenation, embracing a trend that offers a blend of health procedures and relaxation. This marks a shift from traditional vacation destinations like Turkey or Sochi, as younger generations seek a more structured and health-focused experience.

The resurgence in popularity is driven by a desire for a slower pace of life and a focus on well-being. Many young adults are finding that sanatoriums provide a unique opportunity to disconnect from the stresses of modern life, enjoy scheduled activities, and prioritize their health.

Ksenia Andrianova, head of the TurSlet travel booking service, attributes this trend to the growing emphasis on healthy lifestyles promoted on social media. Sanatoriums are evolving to meet the needs of this new demographic, offering shorter treatment programs, modern amenities, and services tailored for families and young adults.

The appeal of sanatoriums lies in their ability to provide a structured and relaxing environment. Visitors appreciate the scheduled meals, organized leisure activities, and the opportunity to undergo various health procedures without the stress of planning.

While some sanatoriums offer free or subsidized stays for eligible individuals, the cost of a stay can range from 4,000 to 10,000 rubles per day or more. Despite the cost, many young people are willing to invest in this type of vacation, viewing it as a valuable opportunity to prioritize their well-being and escape the demands of daily life.