Hundreds of people gathered on the Trinity Bridge in St. Petersburg at 7:00 AM on a Saturday to collectively scream, shout, and sing, organized by blogger Artem Khadunkin as a way to overcome social barriers and negative emotions. The event, which drew a much larger crowd than anticipated, led to spontaneous joy, singing, and even a free coffee promotion at a nearby cafe.

The gathering was initiated by a video from blogger Artem Khadunkin, who realized he struggled to scream due to psychological barriers and public pressure. His video, titled “I don’t know how to scream,” gained traction, leading him to organize the mass scream event on the Trinity Bridge.

Participants expressed a desire for fun and joy, seeking to escape the monotony of everyday life. While some were initially apprehensive about joining strangers, the event fostered a sense of camaraderie and lightheartedness. The crowd sang hits from the 2000s and spread positive vibes, shouting “Good morning!” to passersby.

The event wasn’t without its detractors. A resident complained about the noise disturbing their children, while one pedestrian reacted negatively to the cheerful greetings. However, the police, who arrived on the scene, simply observed the coffee queue and drove away with a smile.

Khadunkin, a 30-year-old loader from Belarus, had notified the police about the event, outlining its purpose, expected attendance, and duration. The overwhelming turnout exceeded his expectations tenfold. Following the yelling session, participants enjoyed free coffee and continued their walks in the Alexander Park.