The Labubu toy craze has taken the world by storm, captivating both children and adults with its unusual appearance. These furry monsters, created by Hong Kong illustrator Ka-Sing Lung, have become a global phenomenon.

The toys feature a distinctive look – large heads, bulging eyes, and fanged smiles – making them stand out from traditional toys. This unique design has contributed to their widespread appeal. The trend was initially fueled by celebrities like Lisa from Blackpink, Rihanna, and Dua Lipa.

Parents and experts have raised concerns about the potential impact of Labubu on children’s psyche. The toy’s somewhat frightening appearance has led to discussions about whether it is appropriate for children. Some worry that it could disrupt the formation of a child’s perception of good and evil.

Psychologists explain the adult fascination with Labubu as “kidultism,” a return to the joys of childhood as a coping mechanism for stress. This nostalgic appeal resonates with those seeking simple pleasures in a complex world. Some suggest the aesthetic evokes a sense of nostalgia for the 90s and 2000s.

Child psychologists suggest that children are drawn to the toys’ mix of cute and slightly scary elements as a way to process fear in a safe way. They caution that the context in which the toy is used is more important than its appearance. If the toy replaces real communication or is used aggressively, it may be a cause for concern.

The popularity of Labubu is also driven by the “blind box” concept, where the specific toy inside is unknown, creating a sense of excitement and collectibility. This encourages fans to purchase multiple boxes in hopes of completing the entire collection, including rare, limited-edition versions.