Advertisers collect vast amounts of data from smartphones, enabling them to create detailed profiles of users and target them with personalized ads. This data collection happens without the need for eavesdropping, according to independent expert Olga Sviridova.
Algorithms analyze user behavior, including location data, app usage, and social connections, to infer interests, preferences, and even future plans. This allows advertisers to predict consumer needs and deliver highly relevant ads.
The Russian Ministry of Internal Affairs is proposing a comprehensive ban on loans for all citizens. This initiative follows the introduction of self-imposed loan restrictions in March 2025, suggesting a move towards tighter financial controls.