Olga Frolova, a 37-year-old fitness blogger from Pervouralsk, Sverdlovsk Oblast, has achieved significant success and sparked debate with her online weight loss programs and videos featuring overweight women. Her content, which showcases the weight loss journeys of her actresses and sometimes uses humor that some find offensive, has garnered her nearly a million subscribers and a substantial income.

Frolova’s approach involves using overweight actresses as examples to demonstrate weight loss techniques, a strategy that has proven both popular and controversial. While some viewers are motivated and entertained by her videos, others criticize them as unethical and aggressive, particularly those that make light of the actresses’ weight.

Despite the criticism, Frolova’s business is thriving. Her online programs, ranging from 1990 to 9990 rubles, attract clients from around the world. She also earns revenue from social media advertising, resulting in an annual turnover of nearly 20 million rubles and nearly half a million in taxes.

Frolova’s journey began in a traditional fitness club, but she quickly transitioned to online training to reach a wider audience. She emphasizes that her success is due to her faith in herself, visualization, and perseverance, even through challenges and setbacks.

Frolova, a former figure skater, believes that diets are ineffective in the long run and advocates for a balanced approach to eating. She encourages her clients to eat what their families eat, without needing to buy specialized products.

The fitness blogger’s videos can take anywhere from 15 minutes to two to three hours to film, with reshoots common to capture the right emotion. Olga prides herself on creating authentic content that resonates with viewers, and this has been key to her success.