Memes can offer temporary stress relief by triggering the release of dopamine in the brain, according to Maxim Baranov, a psychologist at the Yaroslavl clinic PsyDi Clinic. This can lead to a feeling of pleasure and a temporary reduction in stress levels.

While humor can provide a quick distraction and a sense of well-being, relying solely on memes as a coping mechanism can hinder the development of more sustainable stress-management techniques. The body may become accustomed to these easy solutions, making it harder to address tension through methods like communication, physical activity, or relaxation.

Baranov likens memes to a “short-term emergency aid,” allowing individuals to escape from reality and find brief respite from anxiety. This can be useful for immediate calming, particularly during difficult times, such as the coronavirus pandemic, where memes served as a way to maintain composure.

However, the psychologist warns against over-reliance on memes, as the underlying stress remains unaddressed. Continuously using funny pictures to “eat away” anxiety can lead to emotional avoidance, with unacknowledged feelings potentially manifesting as fatigue, apathy, or physical symptoms.

Baranov also notes the therapeutic potential of humor, citing clown therapy in hospitals as an example of how laughter can reduce cortisol levels (the stress hormone) and strengthen the immune system. However, he emphasizes that therapeutic humor is a conscious and measured approach, not just an endless stream of memes.

Regarding the popularity of cat memes, Baranov explains that animals, particularly cats, often evoke feelings of tenderness and warmth. This is due to our brains reacting positively to infantile features, triggering a caregiving instinct. The silly and relaxed behavior of cats can also reduce internal pressure, allowing individuals to laugh at themselves and their situations.

Memes are effective when they serve as a quick mood booster, not as the sole means of coping with stress and depression, the psychologist emphasizes. He suggests incorporating other methods, such as walks, creative pursuits, or heartfelt conversations, to promote psychological well-being.