The number of stationery stores in major Russian cities has significantly decreased, with Omsk experiencing the most drastic reduction at 26%. Nationally, there has been an overall decrease of 5% in the number of stationery outlets by May 2025.

Rostov-on-Don saw a 24% closure rate, while Nizhny Novgorod experienced a 20% reduction. Moscow and St. Petersburg also witnessed declines, with 13% and 8% of stores closing, respectively. In the capital, 391 stores remained operational, and in St. Petersburg, 313 stores continued to operate.

Despite the store closures, the average price of stationery has only increased by approximately 3%. The primary reason for the mass closures is the inability of retail market participants to compete with online marketplaces.

Sales data indicates a substantial shift towards online platforms. In May, nearly 70% more stationery was sold through online platforms compared to the same period last year.

Market players cautioned last summer that competition from marketplaces could lead to the closure of numerous stationery stores. Online platforms reduce VAT-taxable income through agency agreements and substitute full-time employees with self-employed individuals, creating an uneven playing field.