Muscovites are expressing outrage over the high prices and perceived quality of seasonal cherries, with costs reaching up to 1790 rubles per kilogram. The price surge is attributed to factors like frost damage to crops and the involvement of resellers.

This year, the average cost of cherries has climbed to approximately 733 rubles, marking a 12% increase compared to the previous year. These cherries are primarily sourced from countries such as Uzbekistan, Turkey, and Azerbaijan.

Many consumers have taken to online forums to voice their opinions, with some accusing traders of greed and urging others to boycott the expensive fruit. Others point out that despite the high prices, people are still buying the berries.

Some suggest waiting for prices to decrease as the season progresses and the quality improves. Others advise growing cherry trees at home to avoid high costs altogether. Concerns were also raised about the use of chemicals to accelerate ripening and the practice of picking berries before they are fully ripe.

Pink pavilions selling berries have recently appeared in Moscow, marking the start of the season.