Novosibirsk’s restaurant scene is experiencing a shift towards more affordable and domestically-focused concepts, driven by economic pressures and changing consumer preferences. Establishments with a “Western” image are being replaced by venues offering simpler drinks and a focus on Russian cuisine. This trend, dubbed “pragmatic patriotism,” reflects restaurateurs’ efforts to retain customers amid rising prices and logistical challenges impacting imported alcohol.

Several new projects highlight this shift, including the upcoming opening of “Vodka Library” and “Vodkin,” a “strong drink restaurant” emphasizing vodka, tinctures, and traditional Russian food. These establishments aim to provide accessible options for consumers seeking familiar flavors and affordable prices. The popularity of “ryumochnayas” (shot bars) is also increasing, with at least 13 already in Novosibirsk.

The trend is attributed to the declining solvency of the population and the difficulties associated with importing alcohol due to sanctions and logistical issues. While replacing imports with domestic products has seen some success with gins, other spirits like whiskey and tequila still rely on foreign sources. This has led to a surge in homemade tinctures, becoming a staple in both shot bars and more upscale establishments.

Experts note that the popularity of shot bars is driven by their affordability and a sense of nostalgia, especially among younger generations. These venues offer a democratic atmosphere, attracting a diverse clientele. The current trend echoes past attempts to simplify restaurant concepts during economic downturns, such as the “Vodkin Dom” project launched during the 2009 financial crisis.

Restaurateurs are embracing locally sourced ingredients and beverages, highlighting the growing availability of quality domestic options. This shift towards “pragmatic patriotism” reflects a broader adaptation to changing market conditions and a desire to cater to the evolving needs of Novosibirsk’s consumers.