A retrofuturistic media pavilion, presented by News Media Holding, has opened at the St. Petersburg International Economic Forum, showcasing the radical transformation of the media market. The pavilion features a seeing-eye symbol representing the media’s mission and a time capsule that allows participants to witness historical events not previously filmed.

The exposition highlights the shift in the media landscape where digital platforms with media content directly influence the success of businesses. The reduced attention span, now measured in seconds, necessitates innovative approaches for information resources to engage audiences and foster communication, transforming them from observers into active participants.

Maxim Iksanov, CEO of the holding, described the pavilion as a metaphor for the media’s role in the era of neurocontent and constant idea generation. The aim is to demonstrate the media’s evolution into content factories, emphasizing the speed, volume, and versatility of the information business. He emphasized the importance of audience participation, driving the emergence of new formats and platforms for dialogue.

The exposition includes an information console for a virtual tour, aligning with the holding’s strategy to prioritize interactive environments over traditional stands, fostering dialogue and active audience engagement.