Sochi’s Riviera Beaches Attract Crowds Despite Varying Comfort Levels and Increased Prices

Sochi’s beaches are experiencing a surge in tourism, with approximately 150,000 visitors currently enjoying the resort city. The sea temperature has risen above 20 degrees Celsius, making it ideal for swimming.

Sochi Mayor Andrey Proshunin announced that 54 beaches have received the “Blue Flag” certification, indicating high standards of water quality and infrastructure. Despite these accolades, a recent visit to Riviera Beach, a popular local spot, reveals a mixed picture of the beach experience.

While the beach boasts recent improvements, including significant investments in the adjacent embankment and the “Magic Leaf” bridge, a clear division exists among vacationers based on their willingness to pay for amenities. The VIP area, featuring rows of empty bungalows available for hourly rental, contrasts sharply with the crowded common area by the water, where tourists settle for towels on the rocky shore.

The middle sector offers sun loungers for hourly rental, a new option this year that has proven popular. However, the placement of these amenities on the sandy part of the beach leaves those in the free common area to contend with a rocky coastline.

The price of beach amenities has increased slightly compared to last year. A set for two sun loungers, mattresses, a table, and an umbrella now costs 2,150 rubles, up from 2,000 rubles last year. However, the introduction of hourly rentals provides a more affordable option for some.

Despite the varying levels of comfort and the cost considerations, tourists are flocking to Sochi’s beaches. The current weather is favorable, with air temperatures around 25 degrees Celsius. Water quality is being closely monitored by Rospotrebnadzor, with over 1,500 seawater samples already tested and meeting sanitary standards.

Sochi’s coastline offers approximately 41 kilometers of beaches, capable of accommodating up to 300,000 visitors simultaneously. The Lazarevsky district has the highest number of certified beaches, followed by the city center, Khostinsky district, and Adler district.