Starting in 2026, birth rates will be a key performance indicator (KPI) for regional leaders in Russia. This means that the effectiveness of governors will be assessed not only on economic development and infrastructure but also on their region’s birth rate.

The new evaluation system has sparked public debate, with many expressing skepticism about the potential impact of such measures. Some residents feel that the focus should be on creating a stable and supportive environment for families, citing the need for affordable housing, free education, and simplified procedures for child benefits. They argue that financial stability and a sense of security are crucial factors influencing decisions about having children.

Others believe that the authorities are already providing sufficient support, pointing to existing benefits for parents, such as monthly payments until a child reaches 1.5 years old. Some commentators even argue that the state should not be responsible for supporting families, asserting that parents should be self-sufficient.

The inclusion of birth rates in the KPI for regional heads indicates a growing concern about demographic trends in Russia and a desire to implement strategies to address them. The specific methods for assessing and influencing birth rates are detailed in the NGS publication, which remains a focal point of public discussion and debate.