The Labubu toy craze has swept across Russia, sparking debate among parents and psychologists about its potential impact on children’s mental health. These quirky, fanged creatures are appearing everywhere, from parks to social media, raising concerns about their influence on young minds.

Labubu’s popularity stems from its unique design: a large head, bulging eyes, and a toothy smile, softened by its color and fluffiness. This combination of cute and slightly creepy appeals to both children and adults, tapping into a desire for something different and eye-catching. The element of surprise also fuels interest, as the toys are sold in mystery boxes, encouraging collectors to buy multiple in hopes of completing the series.

Clinical psychologist Yulia Derevyaga suggests that the adult fascination with Labubu may be a form of “kidultism,” a way to return to the carefree joys of childhood amid the stresses of modern life. While indulging the inner child is generally considered healthy, Derevyaga cautions against becoming fixated on such behaviors as a coping mechanism, which could indicate an inability to adapt to reality.

Child psychologist Tatyana Zherebnaya believes that the anxiety surrounding Labubu is understandable, given its unconventional appearance. In a world where children’s toys are typically associated with kindness and softness, a fanged monster can be perceived as a threat to the development of healthy perceptions of good and evil. However, Zherebnaya emphasizes that the toy itself is not inherently harmful. The danger lies in the context in which it is used, such as if it becomes the child’s only source of emotional connection or is used to express aggression.

Instead of banning Labubu, Zherebnaya advises parents to talk to their children about the toy, asking them why they like it and how they play with it. This approach allows parents to understand their child’s inner world better and build trust. It is also crucial to consider the child’s overall behavior and address any underlying issues, such as problems at school or with peers.

Parents have varying opinions on Labubu. Some find the toy cute and harmless, while others express concerns about its potential to normalize cruelty. Some parents are indifferent, while others actively discourage their children from playing with it.