Alexandra Khvatova, a 36-year-old mother of three from St. Petersburg, has been crowned the winner of the 10th Missis World Russia 2025 beauty contest. She secured the victory among 150 married women and received a prize of 1 million rubles.

Khvatova is not only a beauty queen but also a businesswoman, running a successful brand of stage image outfits for women’s fitness categories with a friend for over a decade. Previously, she owned stores selling dresses and sportswear, but her competition outfits quickly gained popularity.

Khvatova attributes her success to her passion for what she does, having been involved in bodybuilding competitions for many years and consistently winning awards. She is known for her theatrical stage presence, transforming herself into various characters such as Cleopatra, a fairy, a punk, and an angel.

Beyond competing, Khvatova is also a partner and friend of the Russian Bodybuilding Federation.

Her other passion is modeling, showcased through a diverse collection of photos on her social media, ranging from elegant portraits inspired by Jacqueline Kennedy to delicate images reminiscent of Nina Ricci advertisements.

The top three finalists included Dilyara Zalyalieva, a mother of five from Kazan, and Natalya Shalimova from Perm.