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Ruble Strengthens, Impacting Prices and Tourism

The ruble’s recent strengthening has led to lower prices for household appliances and foreign travel, creating a favorable environment for consumers. The off-exchange dollar rate has fallen to 77 rubles on June 4th, and subsequently reached 78.5 rubles, marking a significant decrease since early April when it stood at 85.5 rubles.

The strengthening ruble has significantly impacted the prices of electronics and foreign tours. Electronics prices have dropped by 10-20%, attributed to the stronger national currency and clearance of warehouse stocks.

Specific brands like Kraft (down 22%), Biryusa (down 21%), and Dexp (down 8%) have seen notable price reductions. Samsung and Beko refrigerators have also become more affordable, with price cuts of 17% and 15% respectively.

The Association of Tour Operators of Russia (ATOR) reports that foreign tours have become significantly cheaper due to the stronger ruble. Turkey is anticipating a record number of Russian tourists this year, expecting over 7 million visitors, compared to 6.7 million last year, despite increased prices at the time.

Igor Rastorguev, a leading analyst at AMarkets financial company, advises consumers to take advantage of the current favorable exchange rate. He notes that imported goods and foreign tours are often recalculated with a delay, making this a beneficial time to purchase these items.

While the ruble has strengthened due to the tax period, tightened currency controls, and high oil prices, analysts believe this is a temporary situation. Rastorguev predicts the dollar may rise again towards the end of the year, potentially reaching 80-90 rubles or higher, citing seasonal growth in imports, a possible decrease in export revenue, and geopolitical volatility.

Alexander Shneiderman of Alfa-Forex anticipates exchange rate fluctuations, with potential ranges of 77.5 to 84 rubles per dollar and 88 to 94 per euro in the near term. He suggests the market is aiming for new trading boundaries of 75-80 rubles per dollar and 85-90 rubles per euro, which would support lower inflation.

Yulia Kuznetsova of Finansologiya investment university notes that the steady strengthening of the ruble from March to May has shifted to a smoother “correction,” influenced by expectations of a decrease in the Central Bank’s key rate, increased demand for currency from importers, and geopolitical factors. She forecasts the dollar to fluctuate between 78-81 rubles in June, with a potential bias towards growth if the key rate is lowered.

Svetlana Zubkova from the Financial University under the Government of the Russian Federation believes that the stabilization of the ruble, coupled with decreased inflationary pressure, will drive a lowering of the key rate. She suggests actual bank rates will gradually decrease, and the Bank of Russia may consider further rate reductions, potentially down to 18%.