Russian bloggers are bracing for new amendments to the law that could severely impact their careers, potentially leading to fines for advertising on prohibited social media platforms. The restrictions, set to take effect as early as September, target users promoting products or services on sites blocked in Russia, including Instagram and Facebook.

The new regulations could affect any user on prohibited social networks, regardless of their follower count. Experts advise bloggers to adapt their content strategy to comply with the law and avoid penalties.

SMM specialist Yulia Ryzhaya believes bloggers will find ways to navigate the restrictions, such as shifting audiences to alternative platforms. She suggests that while outright advertising will be restricted, bloggers can still promote their activities by focusing on informative content.

Bloggers can avoid accusations of advertising by ensuring no single product stands out in their posts. This can be achieved by demonstrating products in a uniform style and avoiding special attention to any particular item.

Ryzhaya recommends transforming blogs into review-based platforms, where the focus is on emotional storytelling rather than direct promotion. Bloggers should refrain from including direct purchase links, promo codes, or article numbers in their posts.

Collaborations with other bloggers are still possible if the focus is on personal experiences rather than product features. By sharing feelings and emotions about a product or service without explicitly promoting its benefits, bloggers can avoid violating the law.

Lawyers caution that all social media users are subject to the new regulations and face the risk of fines. The public is encouraged to be vigilant, as many fines stem from reports made by ordinary citizens and subscribers.