Ozon Bank has launched its ATM network by installing its initial 12 machines in Moscow, St. Petersburg, and Yekaterinburg. The financial institution aims to significantly expand its physical presence, planning to deploy 350 ATMs across Russia by the end of the year.

The strategic placement of these ATMs will include Ozon product pick-up points, shopping centers, and various retail stores. According to Kommersant, Vae Ovasapyan, CEO of Ozon Fintech, stated that the decision to introduce ATMs is driven by the need to provide offline banking services to customers who prefer using cash.

While Ozon boasts a network of over 60,000 pick-up locations, the installation of ATMs will depend on agreements with the respective point owners. The estimated investment for acquiring 350 ATMs is around 700 million rubles. Experts suggest that approximately 35 billion rubles would need to be processed through these ATMs to justify the investment.

Alexey Voilukov, a professor of digital finance at RANEPA, notes potential challenges in achieving a quick return on investment. He points out that ATM usage is primarily for cash deposits and withdrawals, while Ozon’s customer base largely consists of digitally savvy users who prefer online payments.

Despite these potential challenges, marketplaces are actively developing their financial infrastructure. Ozon Bank reported a doubling of its net profit in the first half of 2025, reaching 13.5 billion rubles.