Olga Frolova, a fitness blogger from Pervouralsk, has gained popularity by showcasing weight loss journeys with full-figured women in her videos. Her approach, while controversial, has attracted a large following and a substantial income.

Frolova, age 37, uses platforms like TikTok, Instagram, and YouTube to share her health programs, billing herself as a fitness trainer for entrepreneurs and millionaires. With over 900,000 subscribers, she has built a business around online lessons, weight loss courses, and free workout videos.

Her videos often feature overweight women undergoing transformations, but the blogger herself is a former figure skater and candidate for master of sports. After working as a trainer in a local fitness center, she transitioned to online coaching to reach a broader audience.

She explains that the key to her content’s success lies in its relatability and slight outrageousness. While some viewers criticize her methods as unethical, Frolova believes that her honesty and willingness to address sensitive topics resonate with many.

Frolova’s income reflects her online success. Her annual turnover is nearly 20 million rubles, with taxes alone reaching almost half a million in 2024. This translates to approximately 1.5 million rubles per month.

Her most popular videos, which have garnered millions of views, combine entertainment with expert advice, featuring real women and carefully planned scenarios.

Ultimately, Frolova attributes her success to faith, perseverance, and a clear vision. Despite facing challenges and setbacks, she emphasizes the importance of believing in oneself and one’s business.