MINT Fintech Group is setting new standards in the fintech industry by prioritizing people and innovation, with women leading the way. Deputy Director Hristina Ivanovic Blazevska discusses the company’s new application, the role of women in fintech, and the qualities of a successful manager.

Fintech is evolving rapidly, and MINT Fintech Group aims to lead this evolution with its new application. The app provides users with personalized financial advice and control over their finances, analyzing spending habits and offering smart suggestions for budgeting and investing. MINT strives to be more than just a fintech company by setting trends and creating a personal financial assistant for users.

While women are underrepresented in fintech leadership positions, MINT Fintech Group demonstrates that innovation has no gender. Women bring unique perspectives, multitasking skills, empathy, and long-term vision to the industry. Challenges exist, but they are viewed as opportunities to set new standards.

A good deputy manager needs the strategic thinking of a chess player, the endurance of a marathon runner, and the adaptability of a snowboarder. Leadership in fintech requires knowing when to stay the course, change direction, and take risks. Balance in personal life is achieved by prioritizing quality time with family and friends and setting priorities without feeling guilty.

The next big thing in fintech is real-time financial intelligence, which will guide users towards better financial decisions. MINT is working on incorporating artificial intelligence and machine learning into its applications. The company aims to empower users to manage their finances in a new way and to be drivers of change in the industry.

Advice for future managers includes recognizing the right moment to act, having the courage to make changes, listening to others, and balancing strategy with intuition. Real managers inspire those around them and find a balance between listening and acting, strategy and intuition, vision and reality. The most important thing is to be guided by ethics and fairness, as well as law and legislation.