Le Smash, a popular burger restaurant that originated in Amsterdam, is opening a new location in Groningen this Saturday. The restaurant, known for its smashburgers, will be located on Oosterstraat. This marks Le Smash’s ninth location in the Netherlands.

The grand opening is scheduled for Saturday, June 21. Le Smash gained popularity after its Amsterdam opening in 2023, quickly becoming a viral sensation on TikTok due to its visually appealing burgers and straightforward menu.

The concept for Le Smash began as a “late-night idea at the kitchen table.” Following its initial success, Le Smash expanded to other cities, including Rotterdam, Maastricht, Breda, Utrecht, and Leiden. Groningen is the latest city to embrace the smashburger trend.

The menu is designed to be simple, offering a choice between a classic or special smashburger, with both available in meat and vegetarian options.

Smashburgers are unique because of their cooking technique, which involves smashing the patty on the grill. This method, inspired by a style from Kentucky, allows the burger to cook quickly and develop a crispy, caramelized crust, which is a key feature appreciated by smashburger enthusiasts.

Those interested in trying one of the Netherlands’ rapidly growing food trends are encouraged to visit Oosterstraat this weekend.