The “Krøyer Summer” trend is gaining traction, as people are opting for Danish strawberries, garden dinners, and straw hats over typical charter trips and hot city vacations. Inspired by the paintings of P.S. Krøyer, this movement emphasizes summer, idyll, beach aesthetics, and a rejection of the “brat summer” culture.

This trend started with memes created by Mikkel Agersnap, the man behind “Cand.Merc.Memes,” who sought to offer a counterpoint to the party-focused “brat summer” aesthetic. Agersnap’s meme, initially posted in 2024, gained significant traction this year as more people chose to spend their summers at home.

The “Krøyer Summer” reflects a desire for authenticity and peace, according to art historian Anna Mørch of the Skagens Museum. She notes that the Skagen painters represent values that resonate today, mirroring the artists’ escape from industrialization in the late 1800s. People are seeking gatherings, garden parties, and a connection to nature, a departure from modern, hasty lifestyles.

The trend is evident on social media, where people are sharing their “Krøyer Summer” experiences, and even publications like Euroman are highlighting the “Krøyer Summer” look. The Danish summer has become a status symbol, embodying simplicity and aesthetics. While Agersnap initially created the meme as a joke, he embraces the trend himself, highlighting the appeal of a beautiful and wonderful summer at home.