Presidents Summit has been warned by the Consumer Ombudsman for violating the spam ban by sending unsolicited emails marketing their business conference. The emails, which offered free tickets to the Presidents Summit, were sent to individuals who had not consented to receive marketing materials.

Despite the violation, Presidents Summit will not face a fine. The Consumer Ombudsman has issued a warning regarding the law.

The company has acknowledged the decision and stated that they will ensure their processes comply with regulations in the future. Presidents Summit described the incident as a “regrettable mistake” and initially claimed the emails were only intended for those who had given consent.

However, former employees contradicted this statement, alleging that the mass email campaign was a deliberate strategy employed for several years. They suggested the company operated with a “if it works, it works” mentality. Presidents Summit’s press department has disputed these claims.

The issue has drawn criticism from both recipients and experts, with some describing the practice as “unserious.” This year’s Presidents Summit, scheduled to take place in Copenhagen in June, features Foreign Minister Lars Løkke Rasmussen as one of its main speakers.

The new fine model, implemented in 2022, imposes significant penalties for spam violations, potentially reaching hundreds of thousands of DKK for larger campaigns.