Meta is implementing changes to its ranking algorithm to demote artificially intelligent content. This move aims to reduce the distribution of AI-generated posts across Facebook and Instagram.

The company has announced that content identified as AI-generated will be less likely to appear prominently in users’ feeds. This adjustment is based on signals indicating whether a post has been created using AI tools.

The goal is to prioritize authentic content and reduce the spread of potentially misleading or low-quality AI-generated material. Meta is focusing on identifying and demoting content that violates its community standards or other policies.

The company is aware of the challenges in detecting AI-generated content and is continuously working to improve its detection methods. Meta’s systems analyze various factors to determine the likelihood that a post was created using AI. The adjustment to the algorithm will be rolled out gradually.