Denmark is actively seeking to diversify its export markets, including exploring opportunities in countries with differing political and human rights records, such as Saudi Arabia. Foreign Minister Lars Løkke Rasmussen emphasized the need for Danish companies to adapt to a changing global landscape and reduce dependence on politically unstable nations.

The government’s new strategy, dubbed “economic diplomacy,” aims to provide additional support and guidance to Danish businesses venturing into new regions like South America, Africa, Asia, and the Middle East. This initiative acknowledges the challenges of navigating different political frameworks and business practices in these countries.

Despite concerns regarding human rights and governance in some potential partner countries, Rasmussen argued that limiting trade to like-minded democracies would be impractical. He stressed the importance of spreading risk by engaging with a broader range of markets.

The announcement was made during a visit to the IT company Systematic, which was praised for its success in exporting to over 50 countries. Systematic’s CEO, Nikolaj Bramsen, welcomed the government’s support, highlighting the complexities of operating in unfamiliar political systems and the need for expert guidance.