The Danish People’s Party (DF) is pushing for stricter regulations on the use of English loanwords and youth slang in the Danish language, particularly within public broadcasting and major corporations. Cultural spokesperson Pia Kjærsgaard outlined the party’s goals in a recent interview, emphasizing the importance of preserving Danish in key sectors.

DF’s proposed language law targets Danish Broadcasting Corporation (DR), specifically the P3 radio station, criticizing hosts for excessive use of Anglicisms and English words. Kjærsgaard argues that this practice is inappropriate for a “society-bearing institution.”

The legislation also aims to promote the use of Danish in internal and external communications of Danish companies, including job postings and official documents, with foreign languages serving as a supplement.

Kjærsgaard addressed concerns about the potential impact on major global companies like Mærsk and Novo Nordisk, asserting that they can adapt to using Danish while maintaining their international culture. She believes that these companies, being based in Denmark with Danish management, should prioritize the Danish language.

DF’s stance extends to the Danish Dictionary, with Kjærsgaard questioning the inclusion of words like “OMG” and “inshallah,” as well as other modern terms like “deepfake,” “fintune,” and “icebreaker.” She believes that the dictionary should maintain a standard of linguistic purity.

Addressing concerns about elitism, Kjærsgaard defended the role of experts in determining which words are appropriate for the dictionary, emphasizing the importance of preserving traditional Danish spelling and usage, using the word “mayonnaise” as an example.

Kjærsgaard clarified that the language law would not restrict personal expression, referencing a campaign video where she used Generation Z slang. She emphasized the distinction between her role as an individual and the responsibilities of institutions.