Danish consumer confidence remains deeply pessimistic, with the July indicator showing little change from June’s bleak figures. Statistics Denmark reported a consumer confidence indicator of minus 15.7 for July, a marginal dip from minus 15.1 the previous month.

This sustained negative sentiment, prevalent since late 2021, reflects ongoing concerns about personal finances and the overall Danish economy. The Confederation of Danish Industry suggests that economic anxieties are overshadowing the summer cheer for many Danes.

While respondents expressed slight optimism about current economic conditions, there’s a prevailing expectation that both personal finances and the national economy will worsen in the coming year. Rising food prices and reports of potential tariffs on European goods are believed to be contributing factors to this uncertainty.

The consumer confidence indicator is derived from a survey of approximately 1,000 Danes, gauging their perspectives on personal finances, the Danish economy, and purchasing intentions. Despite its aim to predict private consumption trends, historical data reveals no direct correlation between the consumer confidence indicator and actual consumer behavior.