The Danish Broadcasting Corporation (DR) is facing criticism for its portrayal of Prime Minister Mette Frederiksen during her appearance on “The Great Junior Bake Off.” Critics argue that DR’s uncritical approach and overly flattering introduction of Frederiksen blurred the lines between entertainment and political promotion.
The introduction of Frederiksen as someone with the “power to change the future and make your dreams come true” has drawn particular ire. Critics have characterized the introduction as being more fitting for a fictional character than a political leader.
Opposition voices have accused DR of political bias and acting as a “spin machine” for the ruling Social Democrats. They argue that inviting politicians onto entertainment programs compromises the public service broadcaster’s impartiality.
The Prime Minister’s participation involved assessing the young bakers’ dream-themed cakes and discussing their aspirations for a better world. While Frederiksen engaged with the children’s visions, such as less war, she acknowledged limitations to her influence, particularly regarding natural phenomena like waterfalls and snow.
DR defends its decision by stating that guest judges, including figures from various fields, are a regular feature of the program. They emphasize that the aim is to provide diverse perspectives on the children’s creations and contribute to the entertainment value. The head of Lifestyle and Fact at DR acknowledges that the introduction might have been overly enthusiastic but maintains that the Prime Minister’s appearance was within acceptable bounds, considering the program’s focus on children’s dreams and cake baking.
This is not the first time DR has faced scrutiny for involving politicians in its programming.