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Astronomer Addresses Viral Affair with Gwyneth Paltrow Ad

Astronomer, a tech company, has launched a promotional video featuring Gwyneth Paltrow to address the recent controversy surrounding an affair involving its CEO and HR manager. The advertisement, released on Instagram, directly acknowledges the “many questions” the company has received following the viral video that captured the CEO and HR manager embracing at a Coldplay concert.

The video features Paltrow answering questions about Astronomer, including its services and upcoming conference. The actress, who is also the ex-wife of Coldplay’s frontman Chris Martin, jokingly responds to a question about the company’s services saying Astronomer is “the best place to run Apache Airflow.”

The affair, which was caught on camera at a Coldplay concert, quickly spread across the internet, leading to intense scrutiny and ultimately the resignation of both the CEO, Andy Byron, and the HR manager, Kristin Cabot.

The viral video showed Byron and Cabot embracing, but quickly turning away from the camera. Martin then joked about the pair being shy, or having an affair.

The widespread reaction to the affair has sparked debate about the ethics of “digital stoning” and the public’s fascination with gossip. While some criticize the couple’s actions, others argue that the online shaming and condemnation are excessive and harmful. Some have written about the need to curb our impulse to participate in the public hounding of individuals.