Meta is currently implementing mandatory ad breaks on its platforms, including Facebook and Instagram, in Denmark. This change requires users to view advertisements before continuing to browse content.

The introduction of these forced ad breaks aims to increase revenue for Meta. The company is exploring different strategies to monetize its platforms further, and mandatory ad views are one approach being tested.

Users in Denmark have reported experiencing disruptions to their browsing experience due to these ad breaks. The forced interruptions are prompting criticism and discussions regarding the impact on user engagement.

Meta has yet to release an official statement regarding the rollout of this feature and its potential expansion to other regions. It remains to be seen if this implementation will be a permanent fixture on Meta’s platforms in Denmark or if adjustments will be made based on user feedback.