Peter Lund Madsen, a 65-year-old doctor, psychiatrist, and media personality, passed away on August 10th due to an acute heart attack caused by severe calcification of the coronary artery. His family announced his death in a Facebook post, detailing the circumstances of his passing.

Madsen was cycling from his summer house on Sejerø to Copenhagen when he collapsed under an elm tree and died on the spot.

According to his family, a passing cyclist discovered him and immediately called emergency services, providing heart massage under the guidance of professionals on the phone. The family praised the rapid response, noting that an ambulance arrived within ten minutes and a rescue helicopter transported Madsen to Rigshospitalet’s Trauma Center. His family was able to say goodbye to him there.

His younger brother, journalist and TV host Anders Lund Madsen, addressed his brother’s death at an event, saying that Peter “couldn’t feel anything” and had been “in great spirits” just 20 minutes prior while speaking to his son.

Anders Lund Madsen urged attendees to seek medical attention, revealing that Peter had avoided doctors due to fear, which contributed to the undiagnosed condition.

Peter Lund Madsen is survived by his wife and two sons. His burial took place on August 22nd.

In their Facebook post, the family described Peter as “the most inclusive, sweet and kind husband, father, brother, uncle, brother-in-law, colleague and friend one could wish for.” They expressed their profound grief and acknowledged the widespread impact he had on the world.

A month after his death, on September 10th, Madsen’s book, “The Mystery of the Sleeping Brain,” co-authored with speaker and author Thomas Thaulov Raab, is scheduled for release.

Peter Lund Madsen was known for his science communication skills, particularly through his TV program “Hjernemadsen” (Brain Madsen), where he made complex topics accessible and engaging.