The Danish Royal House’s communications director, Nina Munch-Perrin, recently addressed criticism of the Royal House’s media strategy, particularly its shift towards social media and reduced engagement with traditional news outlets. This appearance on “Presselogen” on TV 2 News is noteworthy, as it is unusual for a Royal House representative to participate in public debate about the Royal House’s practices.

Munch-Perrin defended the Royal House’s approach, suggesting that the media landscape has changed and that the Royal House must adapt to reach the Danish population effectively. She emphasized that the Royal House would be present where the Danes are, particularly in direct interactions throughout Denmark. She noted that opportunities to question the Royal Couple had been available during recent trips.

Critics, including figures like Thomas Larsen, argue that the Royal House’s reduced engagement with traditional media may harm its authenticity and long-term interests. They highlight the importance of dialogue with the press in fostering a connection with the public and maintaining the Royal House’s legitimacy. Christian Jensen also raised concerns about the Royal House signaling transparency and openness through availability for questions.

The debate centers on whether the Royal House’s increasing reliance on social media and prepared statements risks creating a detached image, akin to “distant Instagram influencers,” rather than fostering genuine connection and dialogue. Concerns were raised regarding the decision to potentially limit traditional media access. The question remains: are the royals afraid of being seen as they are, or are they limiting the engagement for other strategic reasons?