7-Eleven Denmark has announced its withdrawal as a sponsor of Copenhagen Pride, ending a partnership that began in 2014. The decision stems from a failure to reach an agreement on the terms of collaboration, according to CEO Jesper Østergaard.
While 7-Eleven will no longer provide financial support to Copenhagen Pride, Pride wristbands will still be available for purchase in 7-Eleven stores.
Østergaard declined to provide further details regarding the specific disagreements that led to the termination of the sponsorship. Copenhagen Pride’s website had previously listed 7-Eleven as one of its main sponsors.