Dutch Political Parties Reflect on Election Campaign Strategies

Robert van Asten, D66’s campaign manager, acknowledged being “a bit dizzy” following his party’s strong finish in the recent elections, where they nearly secured the top spot. Other parties, including VVD, GroenLinks-PvdA, CDA, and JA21, also participated in the traditional post-election debate, while the PVV declined and BBB members celebrated elsewhere.

D66 attributed its success to adjusting its message and approach, becoming more positive and highlighting national symbols. They moved away from what was perceived as moralizing.

CDA, despite not achieving the Prime Minister position, sees the election as a “comeback.” Their “gamechanger” was a shift in political style earlier in the year, leading to policies like a “freedom contribution.” They downplayed the impact of a controversial interview regarding reformed schools.

VVD admitted to capitalizing on the CDA’s interview, using it to reinforce their own positions. GroenLinks-PvdA, while disappointed with their results, maintained their campaign strategy was solid. They believe “strategic voting” towards D66 hurt their final numbers.

D66 identified Wilders’ cancellation of a debate, allowing Rob Jetten to participate, as a key turning point. VVD noted that Wilders appeared to lack his usual competitive edge in his debate appearance. They praised their own leader’s resilience after early criticism.

JA21 pinpointed the addition of Ingrid Coenradie, a former PVV minister, and her performance on a talk show as their defining moment. As for the upcoming government formation, JA21 declared themselves “an indispensable link,” while D66 remained cautious about predicting a timeline.